Hi folks, looks like it’s time to trim the list for this report, since a couple of the has-beens made the top 10 this time. What does it say, though, that they’re seeing more online passion than candidates still in the race?
Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Jeb Bush (17.7x)
Posted by Jeb Bush on Tuesday, February 16, 2016
2. Mike Huckabee (10.9x)
Arrogant rapper Kanye West has been whining for days about how he's now millions of dollars in debt.Well, Pizza Hut…
Posted by Mike Huckabee on Thursday, February 18, 2016
3. John Kasich (10.8x)
This is why. -John
Posted by John Kasich on Thursday, February 18, 2016
4. Lindsey Graham (9.7x)
If Donald Trump is the GOP nominee for President, we will get slaughtered in November 2016. And frankly, we will deserve it.Please "SHARE" with your friends on FACEBOOK if you AGREE.
Posted by Lindsey Graham on Wednesday, February 17, 2016
5. Marco Rubio (9.4x)
Honored to have the support of South Carolina Governor Nikki Haley! Welcome to the team!
Posted by Marco Rubio on Wednesday, February 17, 2016
6. John Kasich (8.5x)
John Kasich has a plan to cut taxes, balance the budget, grow jobs, strengthen our military and protect the sanctity of…
Posted by John Kasich on Wednesday, February 17, 2016
7. Rick Santorum (8.1x)
"God assumed from the beginning that the wise of the World would view Christians as fools… and He has not been…
Posted by Rick Santorum on Sunday, February 14, 2016
8. Mike Huckabee (7.4x)
Archaeologists have unearthed 2 stunning boxes in Jerusalem, and what they contain is sending shivers down atheists'…
Posted by Mike Huckabee on Wednesday, February 17, 2016
9. Jeb Bush (6.5x)
Happy Valentine’s Day to the love of my life, Columba.
Posted by Jeb Bush on Sunday, February 14, 2016
10. Ted Cruz (6.1x)
Thank you #CruzCrew: nbcnews.to/1TnUbIx Help us #CruzToVictory: https://www.tedcruz.org/donate/
Posted by Ted Cruz on Wednesday, February 17, 2016
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
White House photo by Daniel Schwen, via Wikimedia Commons.
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