Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Bernie Sanders (13.0x)
The corporate media counted us out. The pollsters said we were way behind. But we won. Thank you, Michigan.
Posted by Bernie Sanders on Tuesday, March 8, 2016
2. Dr. Ben Carson (12.7x)
I have lived a blessed life and achieved more success than I ever dreamed was possible. Running for President was never…
Posted by Dr. Ben Carson on Friday, March 4, 2016
3. John Kasich (12.4x)
Dr. Ben Carson, your message of liberty and opportunity will continue on the trail. Best wishes into the future. -John
Posted by John Kasich on Friday, March 4, 2016
4. Ted Cruz (10.7x)
Thank you Kansas! Help us #CruzToVictory —> http://bit.ly/1TX2XyO
Posted by Ted Cruz on Saturday, March 5, 2016
5. Bernie Sanders (9.6x)
I voted against the war in Iraq and I am vigorously opposed to an endless war in the Middle East that cost us trillions…
Posted by Bernie Sanders on Tuesday, March 8, 2016
6. Dr. Ben Carson (9.5x)
Today the American people lost a true conservative hero. While I never had the pleasure of meeting Nancy Reagan, she and…
Posted by Dr. Ben Carson on Sunday, March 6, 2016
7. John Kasich (8.5x)
The Enquirer – Cincinnati and Kentucky endorses Gov. Kasich for president and calls him the problem-solver our country needs. Read the full endorsement below! #Kasich4Us
Posted by John Kasich on Friday, March 4, 2016
8. Ted Cruz (7.2x)
I'm honored to earn the endorsement of Carly Fiorina today in Miami, FL.Join her in supporting our campaign: http://bit.ly/1RzISJ4
Posted by Ted Cruz on Wednesday, March 9, 2016
9. Hillary Clinton (4.8x)
#GOPdebate
Posted by Hillary Clinton on Thursday, March 10, 2016
10. Hillary Clinton (3.9x)
President Bill Clinton made some new friends on the campaign trail in Michigan.
Posted by Hillary Clinton on Saturday, March 5, 2016
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd
White House photo by Daniel Schwen, via Wikimedia Commons.
