Top Ten Progressive Advocacy Facebook Posts (1/25 to 2/1/2016)

Top Facebook Advocacy Posts

Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages.

If you like this list, be sure to check out our similar list of the week’s Top Ten 2016 Presidential Campaign Facebook Posts, released on Fridays.

A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.

1. SAG-AFTRA (77.42%)

#behindthescenes with #sagaward winner Leonardo DiCaprio The Revenant Movie

Posted by SAG-AFTRA on Saturday, January 30, 2016


2. Third Wave Feminism (74.21%)

Image from World Wide Women

Posted by Third Wave Feminism on Monday, January 25, 2016


3. Utility Workers Union of America (71.18%)


4. Sick of the Slant – A Fair Look at the News of the Day (46.59%)


5. North America’s Building Trades Unions (35%)

"Infrastructure investment is critical to America's economic development and our quality of life. Failure to invest means a failure to sustain and develop our social and economic well-being."

Posted by North America's Building Trades Unions on Thursday, January 28, 2016


6. Union Veterans Council, AFL CIO (34.08%)


7. Energy Justice Network (33.62%)


Posted by Energy Justice Network on Saturday, January 30, 2016


8. NFL Players Association (27.44%)

Baltimore #Ravens center John Urschel accepted into PhD math program at MIT: Massachusetts Institute of Technology (MIT) #career #MIT

Posted by NFL Players Association on Wednesday, January 27, 2016


9. Sick of the Slant – A Fair Look at the News of the Day (26.89%)


10. The Other 98% (25.29%)

Like our page The Other 98%

Posted by The Other 98% on Tuesday, January 26, 2016


Explanation of the Scoring

These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.

About CrowdTangle

CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video:


Written by
Colin Delany
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