Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages.
If you like this list, be sure to check out our similar list of the week’s Top Ten 2016 Presidential Campaign Facebook Posts, released on Fridays.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.
1. Center for Reproductive Rights (57.72%)
One of our favorite moments from 2015: Cecily Strong at the White House Correspondents' Dinner! http://bit.ly/1YqVSV3
Posted by Center for Reproductive Rights on Tuesday, December 29, 2015
2. UK Youth Climate Coalition (44.99%)
Dave sees that you are concerned about the flooding and Storm Eva and he wants to reassure you that there are definitely…
Posted by UK Youth Climate Coalition on Tuesday, December 29, 2015
3. Gorilla Pig (26.28%)
If an ethnic or religious group had seized a U.S. federal building and threatened violence and gunfire, cable news would…
Posted by Gorilla Pig on Sunday, January 3, 2016
4. The John Fugelsang Page (23.62%)
Posted by The John Fugelsang Page on Thursday, December 31, 2015
5. Center for Reproductive Rights (22.51%)
One of our favorite tweets this year. Thank you Dr. Torres and abortion providers everywhere who offer safe, legal, and compassionate care. (via UltraViolet)
Posted by Center for Reproductive Rights on Monday, December 28, 2015
6. DeadState (19.89%)
H/t: Adam Hudson.
Posted by DeadState on Tuesday, December 29, 2015
7. The Everlasting GOP Stoppers (16.21%)
"A completely uninhabited log cabin in the middle of b-tt f—ing nowhere. The reason there's been no Federal Response…
Posted by The Everlasting GOP Stoppers on Sunday, January 3, 2016
8. Ali Forney Center (15.76%)
Thank you for helping the Ali Forney Center provide housing, safety, nurturing and guidance to over 1,300 homeless LGBT…
Posted by Ali Forney Center on Thursday, December 31, 2015
9. ATTN: (15.15%)
Women everywhere are declaring victory against breast hypocrisy.See more examples here: http://attn.link/1MLyYkELike ATTN: on Facebook.
Posted by ATTN: on Friday, January 1, 2016
10. I Acknowledge Class Warfare Exists (14.41%)
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
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