Top Ten Progressive Advocacy Facebook Posts (12/21 to 12/27/2015)

Top Facebook Advocacy Posts

Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages.

If you like this list, be sure to check out our similar list of the week’s Top Ten 2016 Presidential Campaign Facebook Posts, released on Fridays.

A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.

1. The White House (20.99%)

Merry Christmas!

Posted by The White House on Friday, December 25, 2015


2. Jessica Valenti (19.04%)

Modest proposal to avoid the mess up at the Miss Universe pageant: Don't objectify women & pit them against each other for a fucking princess tiara. ¯\_(ツ)_/¯

Posted by Jessica Valenti on Monday, December 21, 2015


3. ProgressNow New Mexico (14.19%)

Susana Martinez says thank you to taxpayers for paying for her $8000 pre-Pizz-aah Party.

Posted by ProgressNow New Mexico on Tuesday, December 22, 2015


4. National Nurses United (12.84%)

Congratulations nurses! Once again you're ranked #1 in honesty & ethics according to Gallup’s annual ranking of how…

Posted by National Nurses United on Monday, December 21, 2015


5. NATCA (12.17%)

Here he comes … and ATC is ready for him!

Posted by NATCA on Thursday, December 24, 2015


6. Sustainability the Musical (11.96%)

Why has our civilization effectively declared war on the living biosphere on which we are utterly dependent for our…

Posted by Sustainability the Musical on Tuesday, December 22, 2015


7. Girl Du Jour (11.60%)


8. United Union of Roofers, Waterproofers & Allied Workers (11.53%)


9. U.S. Senator Bernie Sanders (11.32%)

Merry Christmas from the Sanders family!

Posted by U.S. Senator Bernie Sanders on Friday, December 25, 2015


10. Center for Reproductive Rights (11.08%)

Love this! (via Youth Ki Awaaz:

Posted by Center for Reproductive Rights on Saturday, December 26, 2015


Explanation of the Scoring

These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.

About CrowdTangle

CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video:


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Colin Delany
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