Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages.
If you like this list, be sure to check out our similar list of the week’s Top Ten 2016 Presidential Campaign Facebook Posts, released on Fridays (Lord willin’ and the creek don’t rise).
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.
1. ATTN: (89.82%)
Women are brilliantly standing up to breast-feed shaming.Read a powerful example right here: http://attn.link/1QsHz2ZLike ATTN: on Facebook.
Posted by ATTN: on Wednesday, December 16, 2015
2. Union Veterans Council, AFL CIO (49.90%)
3. Students Against Violence Everywhere (SAVE) (49.09%)
Remembering the beautiful children and staff of Sandy Hook Elementary and their entire community. SAVE will continue our…
Posted by Students Against Violence Everywhere (SAVE) on Monday, December 14, 2015
4. DeadState (43.39%)
Posted by DeadState on Thursday, December 17, 2015
5. Living Blue in North Carolina (33.53%)
Posted by Living Blue in North Carolina on Saturday, December 19, 2015
6. ProgressNow New Mexico (28.88%)
Governor Susana Martinez drunk dialed 9-1-1 after a 6-hour party in a Santa Fe hotel. Just listen.
Posted by ProgressNow New Mexico on Friday, December 18, 2015
7. Third Wave Feminism (24.05%)
Image from Beauty Is Inside
Posted by Third Wave Feminism on Wednesday, December 16, 2015
8. Union Veterans Council, AFL CIO (16.16%)
Posted by Union Veterans Council, AFL CIO on Thursday, December 17, 2015
9. A F T Indiana (14.18%)
Posted by A F T Indiana on Thursday, December 17, 2015
10. Ali Forney Center (13.72%)
Last night the Ali Forney Center had over 200 young people on a waiting list in need of shelter. Help us bring these young people in from the cold this Holiday Season. Click below.
Posted by Ali Forney Center on Monday, December 14, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
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