Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Hillary Clinton (11.0x)
Women deserve access to the health care they need—without interference, intimidation, or violence. #StandWithPP -H
Posted by Hillary Clinton on Thursday, December 3, 2015
2. Hillary Clinton (8.7x)
I refuse to accept this as normal. We must take action to stop gun violence now. -H
Posted by Hillary Clinton on Wednesday, December 2, 2015
3. Rand Paul (8.1x)
Really?! President Obama says he made the US the most respected country in the world: bit.ly/1JnpGO1 What do you think?
Posted by Rand Paul on Wednesday, December 2, 2015
4. Marco Rubio (7.1x)
Together, our countries can serve as beacons of light in an ever-darkening world.
Posted by Marco Rubio on Thursday, December 3, 2015
5. Rand Paul (5.9x)
There is a reason that most of America rightfully believes that politicians in Washington are out of touch. Tonight, we…
Posted by Rand Paul on Thursday, December 3, 2015
6. Ted Cruz (5.5x)
Since before my first day in office, I pledged to do everything within my power to repeal Obamacare. And over the last…
Posted by Ted Cruz on Thursday, December 3, 2015
7. John Kasich (5.2x)
Donald J. Trump insults POWs and veterans, people with disabilities, women, Hispanics, people of different faiths. Is a…
Posted by John Kasich on Monday, November 30, 2015
8. Mike Huckabee (5.1x)
The federal government cannot control the weather. Period. We can control borders, military assets, critical airspace,…
Posted by Mike Huckabee on Wednesday, December 2, 2015
9. Dr. Ben Carson (4.7x)
At the end of a very busy day, I am thankful for those praying for God's guidance over this campaign, both in person and the millions around the country. Thank you for standing with me. -Ben
Posted by Dr. Ben Carson on Thursday, December 3, 2015
10. Dr. Ben Carson (4.2x)
From my trip over the weekend to Jordan.
Posted by Dr. Ben Carson on Monday, November 30, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
White House photo by Daniel Schwen, via Wikimedia Commons.
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