Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Rand Paul (10.5x)
“Rand demonstrated his knowledge of the constitution and the function of the federal government early on…Paul then…
Posted by Rand Paul on Thursday, August 27, 2015
2. Donald J. Trump (9.2x)
The press has very inaccurately covered this event – see for yourself!
Posted by Donald J. Trump on Thursday, August 27, 2015
3. Rand Paul (9.1x)
This is what we believe as conservatives—that the law must supersede personalities and intentions. As conservatives, we…
Posted by Rand Paul on Tuesday, August 25, 2015
4. Carly Fiorina (7.8x)
I spent today in Iowa answering questions and hearing from voters. Here and across the country I can see our momentum…
Posted by Carly Fiorina on Thursday, August 27, 2015
5. Rick Santorum (7.3x)
Enough already! It's time to prosecute Planned Parenthood. They are clearly involved in partial birth abortion. I know…
Posted by Rick Santorum on Sunday, August 23, 2015
6. Hillary Clinton (6.2x)
Posted by Hillary Clinton on Thursday, August 27, 2015
7. Bobby Jindal (5.8x)
Today, Planned Parenthood sued me, but I’m not backing down. Will you stand with me?
Posted by Bobby Jindal on Tuesday, August 25, 2015
8. Donald J. Trump (5.6x)
Great American heroes who averted an attack in France. THANK YOU! Spencer Stone, Anthony Sadler, & Alex Skarlatos.
Posted by Donald J. Trump on Tuesday, August 25, 2015
9. Martin O’Malley (5.0x)
Katie and I celebrated our 25th anniversary this week. Love you totally. #tbt
Posted by Martin O'Malley on Thursday, August 27, 2015
10. Hillary Clinton (4.9x)
95 years ago today, women won the right to vote—a hard-earned victory after decades of picketing, marching, and lobbying…
Posted by Hillary Clinton on Wednesday, August 26, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
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