Top Ten Presidential Campaign Facebook Posts (10/23 to 10/29/2015)

Path to the White House leads through Facebook

Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.

A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.

1. Rand Paul (60.2x)

I will fight this deal at every step and filibuster it however I can so the American people have a chance to have their…

Posted by Rand Paul on Tuesday, October 27, 2015


2. Rand Paul (25.5x)

I will continue this filibuster as long as there are enough votes here to allow it to continue. Call your senators and tell them to stand up against the Washington machine! #StandwithRand

Posted by Rand Paul on Thursday, October 29, 2015


3. Marco Rubio (12.0x)

Re-watch Marco's take down of the GOP establishment, the liberal media, and Jeb Bush's campaign.

Posted by Marco Rubio on Wednesday, October 28, 2015


4. Mike Huckabee (10.7x)

This is not a matter of math, this is a matter of morality! –>

Posted by Mike Huckabee on Wednesday, October 28, 2015


5. Hillary Clinton (10.1x)

It's her 󾮚 birthday!

Posted by Hillary Clinton on Monday, October 26, 2015


6. Dr. Ben Carson (8.6x)

On my way to the #GOPDebate.

Posted by Dr. Ben Carson on Wednesday, October 28, 2015


7. Ted Cruz (7.4x)

Let's keep it going, #CruzCrew:

Posted by Ted Cruz on Thursday, October 29, 2015


8. Donald J. Trump (6.6x)

An aerial shot of Jacksonville crowd yesterday! I may as well show you because the media won't.

Posted by Donald J. Trump on Sunday, October 25, 2015


9. Dr. Ben Carson (6.4x)

Let us seek your counsel Lord, for you are the one and only answer – use these hands to point to your healing power, make clear our minds to receive your inspiration and wisdom, revive our nation once more.

Posted by Dr. Ben Carson on Wednesday, October 28, 2015


10. Chris Christie (6.4x)

It was ridiculous! Agree? Join our team and donate today:

Posted by Chris Christie on Wednesday, October 28, 2015


Explanation of the Scoring

These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.

About CrowdTangle

CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video:


White House photo by Daniel Schwen, via Wikimedia Commons.

Written by
Colin Delany
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