Top Ten Presidential Campaign Facebook Posts (11/13 to 11/19/2015)

Path to the White House leads through Facebook

Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.

A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.

1. Marco Rubio (68.8x)

[Post removed. Headline: “We Cannot Take Syrian Refugees”.]


2. John Kasich (28.7x)

Gov. Kasich says NO to new Syrian refugees in Ohio.

Posted by John Kasich on Monday, November 16, 2015


3. Bobby Jindal (27.3x)

I just signed an Executive Order instructing state agencies to take all available steps to stop the relocation of Syrian…

Posted by Bobby Jindal on Monday, November 16, 2015


4. Rand Paul (23.3x)

The time has come to stop terrorists from walking in our front door. The Boston Marathon bombers were refugees, and…

Posted by Rand Paul on Monday, November 16, 2015


5. Rand Paul (21.9x)

Today I introduced a bill that calls for an immediate moratorium on visas for refugees. My bill will also stop all…

Posted by Rand Paul on Monday, November 16, 2015


6. Marco Rubio (17.1x)

We won’t be able to take more refugees. It’s not that we don’t want to, it’s that we can’t. Because there’s no way to…

Posted by Marco Rubio on Sunday, November 15, 2015


7. Chris Christie (15.5x)

These two have no idea what they are talking about.

Posted by Chris Christie on Monday, November 16, 2015


8. Ted Cruz (12.5x)

Mr. President, let’s have a debate on Syrian refugees. Right now. Anywhere you want.

Posted by Ted Cruz on Wednesday, November 18, 2015


9. Bobby Jindal (12.2x)

I cannot tell you what an honor it has been to run for President of the United States of America. My parents came to…

Posted by Bobby Jindal on Tuesday, November 17, 2015


10. Jim Webb (12.2x)

Mrs. Clinton has repeatedly disparaged the integrity of the Marine Corps by claiming she was turned away from serving as…

Posted by Jim Webb on Monday, November 16, 2015


Explanation of the Scoring

These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.

About CrowdTangle

CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video:


White House photo by Daniel Schwen, via Wikimedia Commons.

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Colin Delany
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