Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages.
If you like this list, be sure to check out our similar list of the week’s Top Ten 2016 Presidential Campaign Facebook Posts, released on Fridays.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.
1. Gorilla Pig (70.49%)
We don't know the source of this #JimmyCarter meme, but we love this image of him and #RosalynnCarter. (Holler if you know who's responsible so we can give proper credit.) #HabitatForHumanity #GorillaPig1
Posted by Gorilla Pig on Tuesday, November 3, 2015
2. US Uncut (36.73%)
Like our page US Uncut
Posted by US Uncut on Monday, November 9, 2015
3. Drug Policy Alliance (30.33%)
BREAKING: Mexico’s Supreme Court just ruled that the prohibition of the consumption and cultivation of marijuana for personal use is unconstitutional! http://bit.ly/1iDCwxz
Posted by Drug Policy Alliance on Wednesday, November 4, 2015
4. Shit Scott Walker Is Doing To My State (22.22%)
Walker, violating all the rights."Wisconsin will start drug testing welfare recipients starting Monday. Governor Scott…
Posted by Shit Scott Walker Is Doing To My State on Wednesday, November 4, 2015
5. Fight For The Future (22.05%)
The final text of the TPP was just released, and it confirms our worst fears: this agreement will lead to widespread Internet censorship unless we stop it. https://www.fightthetpp.org
Posted by Fight For The Future on Thursday, November 5, 2015
6. Food & Water Watch – Oregon (20.76%)
If you haven't done so already you should definitely endorse the Hood River Water Protection Measure. Lets make some history and stop water bottlers for good in Hood River County!
Posted by Food & Water Watch – Oregon on Thursday, November 5, 2015
7. New York State AFL-CIO (20.27%)
Posted by New York State AFL-CIO on Thursday, November 5, 2015
8. Occupy Democrats (17.30%)
Last night in Austin, two men had just crossed the street when they were rushed by several police officers who shoved…
Posted by Occupy Democrats on Friday, November 6, 2015
9. The Christian Left (16.47%)
Great Christmas card idea! 🙂
Posted by The Christian Left on Sunday, November 8, 2015
10. Bay Area Bites (16.00%)
"Do not — repeat, not — eat crab caught along much of the California coast until further notice. That’s the stunning…
Posted by Bay Area Bites on Tuesday, November 3, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
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