Top Ten Presidential Campaign Facebook Posts (10/30 to 11/5/2015)

Path to the White House leads through Facebook

Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.

A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.

1. Carly Fiorina (15.6x)

Feminism began as a rallying cry to empower women — to vote, to get an education, to enter the workplace. But over the…

Posted by Carly Fiorina on Thursday, November 5, 2015


2. Governor Chris Christie (11.3x)

I signed Executive Order No. 190 establishing November 5th as Law Enforcement Appreciation Day in New Jersey. Today,…

Posted by Governor Chris Christie on Thursday, November 5, 2015


3. Dr. Ben Carson (9.1x)

Tonight, going through all of your questions, I wanted to touch on a few issues that seem to be asked by many people. …

Posted by Dr. Ben Carson on Wednesday, November 4, 2015


4. Rand Paul (9.0x)

"Rand Paul’s late-night budget deal filibuster bid picked up an unexpected boost from fellow Republican Sen. Mike Lee of…

Posted by Rand Paul on Monday, November 2, 2015


5. Rand Paul (8.6x)

The true compromise that is necessary in America is for both right and left to say enough is enough, to say that the particular interests they have in spending money is hurting the country.

Posted by Rand Paul on Tuesday, November 3, 2015


6. Carly Fiorina (8.0x)

Halloween just wouldn't be the same without Reese's, Snickers, and Max.

Posted by Carly Fiorina on Sunday, November 1, 2015


7. Ted Cruz (6.1x)

We have to stop pretending that the Muslim Brotherhood are not responsible for the terrorism they advocate and finance.

Posted by Ted Cruz on Tuesday, November 3, 2015


8. Jeb Bush (5.7x)

Today is former First Lady Laura Bush’s birthday and I want to do something special for her. Click here to sign her card…

Posted by Jeb Bush on Wednesday, November 4, 2015


9. Dr. Ben Carson (5.1x)

I am touched by the work of your gifted hands. Thank you for sharing this with me.

Posted by Dr. Ben Carson on Tuesday, November 3, 2015


10. Lindsey Graham (4.9x)

They've had our back. I'll have theirs. Help me tell Hillary Clinton that the problems with the VA delays in health care are real.

Posted by Lindsey Graham on Monday, November 2, 2015


Explanation of the Scoring

These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.

About CrowdTangle

CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video:


White House photo by Daniel Schwen, via Wikimedia Commons.

Written by
Colin Delany
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