Hi folks! This week completely got away from me, between the travel and the general September pick-up. This list’s a little late, but look for tomorrow’s Top 10 presidential campaign posts to be right on time…and full of debate-response excitement.
Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages.
If you like this list, be sure to check out our similar list of the week’s Top Ten 2016 Presidential Campaign Facebook Posts, released on Fridays.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.
1. Bipartisan Report (130.42%)
via The Republicans Obviously Lack Logic
Posted by Bipartisan Report on Thursday, September 10, 2015
2. Campaign for Southern Equality (80.62%)
Kentucky update: Rowan County Deputy Clerk Brian Mason has said that he will continue to issue marriage licenses, even…
Posted by Campaign for Southern Equality on Wednesday, September 9, 2015
3. The Reprimand Project (42.69%)
Posted by The Reprimand Project on Wednesday, September 9, 2015
4. Living Blue in Florida (37.57%)
Can't keep a good man down. President Obama is the first US President to win TWICE. Seriously. Say what? ~katyladyFYI:…
Posted by Living Blue in Florida on Friday, September 11, 2015
5. Center for Reproductive Rights (36.56%)
One of our Facebook supporters left this amazing comment on our page! Your turn: What message do YOU want to send to Congress now that it's back in session?
Posted by Center for Reproductive Rights on Tuesday, September 8, 2015
6. The Republicans Obviously Lack Logic (26.42%)
7. Massachusetts AFL CIO State Fed (23.66%)
POTUS on MA: "ya'll have always been a little ahead of the curve…you understand that we're stronger together than when we're apart…that's what we honor every year on Labor Day."
Posted by Massachusetts AFL CIO State Fed on Monday, September 7, 2015
8. United Mine Workers of America (21.89%)
Remember to thank a union member today for not only the “long” weekend, but everything they do to ensure American workers continue to have the benefits they enjoy today. #unionproud
Posted by United Mine Workers of America on Monday, September 7, 2015
9. The Republicans Obviously Lack Logic (21.01%)
Updated for 2015. Any who truly believes Trump is going to be good for this country as president needs to prove they are…
Posted by The Republicans Obviously Lack Logic on Thursday, September 10, 2015
10. Ali Forney Center (16.76%)
The Ali Forney Center is thrilled to announce that the renovation work on the Bea Arthur Residence for homeless LGBT youth began yesterday. See how you can be a friend to this wonderful project.
Posted by Ali Forney Center on Wednesday, September 9, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
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