Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Of note this week: guess what Trump has to say about women.
If you like this list, be sure to check out our similar list of the week’s Top Ten 2016 Presidential Campaign Facebook Posts, released on Fridays.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.
1. Union Veterans Council, AFL CIO (148.37%)
Just a reminder to those who want to cut Social Security—an attack on Social Security is an attack on veterans and our families.
Posted by Union Veterans Council, AFL CIO on Monday, September 14, 2015
2. Citizens UnTied (107.48%)
Posted by Citizens UnTied on Thursday, September 17, 2015
3. Nurses for a Healthy DC (85.78%)
DC's registered nurses are proud of the work we do every day to save lives. We're telling The View that these are not "…
Posted by Nurses for a Healthy DC on Thursday, September 17, 2015
4. UltraViolet (38.21%)
This is what Donald J. Trump has actually said about women.Now that's a persona.In his own words: http://bit.ly/trumpwords
Posted by UltraViolet on Wednesday, September 16, 2015
5. Drug Policy Alliance (36.4%)
Ronda Rousey knows that drug testing for marijuana makes no sense! http://bit.ly/1ijuj1X
Posted by Drug Policy Alliance on Thursday, September 17, 2015
6. Occupy Democrats (34.75%)
Sen. Elizabeth Warren has a powerful message for the Republicans that just voted to defund Planned Parenthood. Pass it…
Posted by Occupy Democrats on Friday, September 18, 2015
7. The Nation Magazine (28.36%)
Not bad for a socialist.
Posted by The Nation Magazine on Wednesday, September 16, 2015
8. US Uncut (27.44%)
Like our page US Uncut!
Posted by US Uncut on Wednesday, September 16, 2015
9. ATTN: (24.75%)
Our society has a ridiculously hypocritical view of breasts.Here's exactly why: http://bit.ly/1MpZDcgLike ATTN: on Facebook for content that promotes feminism.
Posted by ATTN: on Tuesday, September 15, 2015
10. Occupy Democrats (22.70%)
Watch: Bill Maher slams the Obama-hating 2016 Republican candidates at this week's debate.Video by Occupy Democrats, LIKE our page for more!
Posted by Occupy Democrats on Saturday, September 19, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
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