Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Of note this week: a dose of family hypocrisy, a nice definition of privilege and the difference between protest and looting.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Food & Water Watch – Florida (46.87%)
Fracking Update: Both fracking bills in the state legislature were defeated! Thank you to the Florida Anti-fracking…
Posted by Food & Water Watch – Florida on Wednesday, April 29, 2015
2. Gorilla Pig (44.62%)
[May 2 update] This meme isn't about alcoholism or Rand Paul's parenting skills. It's about what so many understand and…Posted by Gorilla Pig on Wednesday, April 29, 2015
3. Center for Reproductive Rights (36.12%)
Comedienne Cecily Strong killed it at this year's White House Correspondents' Dinner. See more: huff.to/1dlh1Qe
Posted by Center for Reproductive Rights on Monday, April 27, 2015
4. The BULLY Project (21.93%)
Kyle from Methuen, MA was pushed down on his school playground by bullies on Tuesday. For weeks, Kyle’s dad Charlie…
Posted by The BULLY Project on Thursday, April 30, 2015
5. Bipartisan Report (21.46%)
Posted by Bipartisan Report on Tuesday, April 28, 2015
6. The Blue Street Journal (20.85%)
A friendly reminder.
Posted by The Blue Street Journal on Tuesday, April 28, 2015
7. The Young Turks (19.40%)
Dr. Phil Corrects Fox News On Baltimore's Equality Of Opportunity
Posted by The Young Turks on Wednesday, April 29, 2015
8. Sierra Club Wisconsin (18.54%)
Posted by Sierra Club Wisconsin on Tuesday, April 28, 2015
9. The Nation Magazine (15.78%)
“This is wrong…The government should not be making a profit off the backs of people who are trying to get an education. Can I get an amen on that?”—Elizabeth Warren
Posted by The Nation Magazine on Tuesday, April 28, 2015
10. Living Blue in Florida (15.51%)
Posted by Living Blue in Florida on Saturday, May 2, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd