Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Of note this week: see #9 for an illustration of how Facebook treats YouTube links, and an example of a video that over-performed regardless.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Join the Coffee Party Movement (8.51)
Patrick Stewart on male privilege. Captain Picard or Superman?
Posted by Join the Coffee Party Movement on Saturday, April 18, 2015
2. Forecast the Facts (8.1%)
You've gotta watch this: Funny Or Die has made a hilarious faux-PSA about "Climate Change Denial Disorder."
Posted by Forecast the Facts on Wednesday, April 15, 2015
3. ATTN: (7.26%)
Minimum wage shouldn't keep you in poverty. Act now to Raise the Wage: http://bit.ly/1Oue4tMLike ATTN: on Facebook to help #FightFor15.
Posted by ATTN: on Monday, April 13, 2015
4. National Committee to Preserve Social Security and Medicare (7.2%)
Congress just gave the wealthy a tax cut but says it can't afford the #SocialSecurity & #Medicare you've paid for and earned. Is that fair?Please SHARE this graphic with your friends!http://lat.ms/1Den0vg
Posted by National Committee to Preserve Social Security and Medicare on Friday, April 17, 2015
5. Environment America (7.09%)
What happens if bees disappear? It's simple: No bees, no food. Tell the EPA to take bee-killing pesticides off the market: http://goo.gl/Z0guqK
Posted by Environment America on Thursday, April 16, 2015
6. The New Hampshire Labor News (7.01%)
Show your support for those walking out today in the #FightFor15In solidarity from your friends at The New Hampshire Labor News
Posted by The New Hampshire Labor News on Wednesday, April 15, 2015
7. [Not Available]
8. Miss Representation (6.66%)
"Over the weekend, after attending a cancer benefit to support a friend, [Pink] noticed some social media users…
Posted by Miss Representation on Monday, April 13, 2015
9. Operation Maple (6.43%)
***Attention young people, this is why you should vote!***https://youtu.be/zjDX0oRmwbE
Posted by Operation Maple on Monday, April 13, 2015
10. US Uncut (6.29%)
Dan Price, the CEO of credit card company Gravity Payments, cut his salary $930,000 to give minimum wage workers a raise…
Posted by US Uncut on Tuesday, April 14, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
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