Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Of note this week: prom!
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. The White House (27.17%)
Have you met Luther, President Obama's anger translator? #WHCD #KeyAndPeele
Posted by The White House on Saturday, April 25, 2015
2. Fight For Equality (22.88%)
STRAIGHT HIGH SCHOOL STUDENT INVITES GAY BEST FRIEND TO THE PROM
Posted by Fight For Equality on Thursday, April 23, 2015
3. American Jewish World Service – AJWS (17.21%)
Speak out against the violence experienced by women and girls worldwide! Your signature could save a woman's life.
Posted by American Jewish World Service – AJWS on Thursday, April 23, 2015
4. North Dakota AFL – CIO (16.45%)
Contact your legislator yet? The legislature in Bismarck is poised to pass a permanent 30% reduction in oil extraction taxes in the next few days. Tell them to say "no" to tax breaks for the oil industry!
Posted by North Dakota AFL – CIO on Monday, April 20, 2015
5. Americans for Responsible Solutions (16.37%)
A big step for common sense: Surgeon General Dr. Vivek Murthy was sworn in just a few minutes ago! The gun lobby fought…
Posted by Americans for Responsible Solutions on Wednesday, April 22, 2015
6. VA Sierra Club (16.24%)
NO PIPELINE! We need you to ACT today! Send your comments to FERC. Deadline is Tuesday, April 28
Posted by VA Sierra Club on Wednesday, April 22, 2015
7. The New Civil Rights Movement (16.13%)
Posted by The New Civil Rights Movement on Thursday, April 23, 2015
8. Sierra Club (15.54%)
April 21, 1838: John Muir is born
Posted by Sierra Club on Tuesday, April 21, 2015
9. HuffPost Gay Voices (14.50%)
How adorable is this?
Posted by HuffPost Gay Voices on Tuesday, April 21, 2015
10. United Mine Workers of America (14.19%)
We shall never forget. Mourn the dead…Fight like hell for the living!
Posted by United Mine Workers of America on Monday, April 20, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
Leave a reply