Year-End Online Fundraising: What You Need to Know (Webinar)

A wise owl joins webinars

New webinar! And a topic that’s always timely as Autumn sets in. I hope you can join, and please spread the word to anyone who might be interested.

Year-End Online Fundraising: What You Need to Know (Webinar)

When: October 30th, 2:00-3:15pm (Eastern)
Presenter: Colin Delany,
Skill level: Intermediate
Cost: $15 plus Eventbrite fee

Order tickets here:

December 31st is coming up fast — and most U.S. nonprofits and charities raise more funds in the last few weeks of the year than at any other time. If you’re preparing a year-end online donations drive, what do you absolutely need to know? What tools, techniques and tactics will give you the best chance of success at raising money online? How can you make year-end fundraising work for YOUR organization?

 In this 75-minute webinar, we’ll discuss the topics vital to year-end fundraising success, including:

  • Structure of a successful fundraising email
  • Types of appeals
  • Tailoring your appeals to your audience
  • Narrative arcs
  • Donor match programs
  • Giving Tuesday
  • Small-dollar programs
  • Social media fundraising
  • List segmentation
  • A/B testing
  • Tips for implementation

After we’re done, you’ll have the tools you need to plan and execute your own year-end fundraising campaign, and you’ll have plenty of lessons to carry into the year ahead. See you there!

Written by
Colin Delany
View all articles
Leave a reply