TechBytes: Dems Plan to Take Virginia Model Nationwide, Plus Good Reasons to Boost Your Facebook Marketing Budget

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While I’ve been working on the next Technology Bytes column for Campaigns and Elections magazine this past week, the previous one went online (the print version of the magazine shipped a couple of weeks ago). This issue, we’re talking about:

  • Now Democrats plan to take the data-driven outreach model that helped them win the Virginia governor’s race in November nationwide, a topic you’re going to hear a lot more about
  • The need to plan for a pay-to-play Facebook marketing environment
  • How the power of social validation argues for building a Facebook following early

Check it out! BTW, when’s the new column coming out? We go to press next week, so subscribers can expect the magazine in their mailboxes in 4-6 weeks.

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