A roundup of articles expanding on points in today’s webinar with ReThinkMedia, Staying Relevant in the New Media Landscape. Contact me for more information or for a copy of the Powerpoint.
- Learning from Obama: Lessons for Online Communicators
- Online Politics 101
- Ning’s Gina Bianchini on Using Custom Online Social Networks for Politics and Advocacy
- Inside the Obama Numbers: Tiers of Engagement
- Using YouTube and Online Video for Politics — Effectively
- Obama Campaign Saw “Ridiculously” High ROI from Google Ads
- Content was Key (and Overlooked) Part of Obama’s Online Juggernaut
- The Enduring Value of Content Aggregation
- Don’t Just Spam Congress: Creative Ways to Put Your Supporter List to Work
- Free Online Political Advocacy Tools
- How to Build Traffic to a Blog: Ten Tips
- Discussion: Spreading the Word About Your Issues in the Blogosphere
- Getting the Most Out of Google Ads and Other Pay-Per-Click Advertising Campaigns
- Leveraging Earned Media for Your Online Campaign
- Helping Your Videos Stand Out on YouTube
- Creating Effective Political Video for the Web
- Weaving Text and Video into a “YouTube Storyboard”
- Using Online Video to Bypass Media Filters
- Why Think Tanks and Nonprofits Should Be Thinking Like (New Media) Newsrooms
- Resources for N-Ten Panel on Social/Participatory Media
– cpd