The Campaign is Dead; Long Live the Campaign

Well, the elections are over except for the wailing, moaning, gnashing of teeth and of course the recounts and lawsuits. Now it’s back to the business of actually making politics work — proposing policies, persuading people that they’re good ideas and getting them passed. This year’s electoral frenzy has popularized a whole new set of electronic communications tools, from video to social media to text messsaging, and issue advocacy campaigns are busily incorporating them into their strategies. One set of campaigns has ended, but thousands of new ones are just getting started. Coming soon: what we’ve learned this year.


Written by
Colin Delany
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