We’re almost there months of plans, experiments, strategy and sweat come down to one final day. And of course, that one day comes down to turnout who’s actually going to show up at the polls? Let’s imagine what’s going to happen between now and Tuesday.
The advertising frenzy will be obvious to anyone with a television in a competitive district, but less apparent will be the database-driven work behind the scenes. The time to build lists is over; now let’s see how well they work. Last-minute direct mail pieces will shower mailboxes, robo-calls will assault ears and answering machines, and volunteers will groan under the weight of neighborhood walk-lists and call-lists. Moveon.org alone is trying to use online tools to organize 1,000,000 calls to potential voters before the election.
The media has really begun to notice the role of political databases just Google the word “microtargeting” and see how many recent articles show up. Will the much-vaunted Voter Vault be enough to overcome Republican voters’ lower enthusiasm this year? Have the Dems learned enough to blunt the power of the 72-Hour Project? Political news stories are going to come fast and furious over the next few days, so pass along anything you see that’s enlightening.