Two LA Times reporters appeared on WAMU radio’s Diane Rehm show today to talk about GOP long-term plans for political dominance. They spent a lot of time talking about microtargeting, particularly for direct mail, a skill at which the Republicans have excelled over the past few election cycles. Well worth listening to for anyone who does political communications the audio links are to the right of the segment description.
For more, see the e.politics section on political microtargeting.
[…] Basically, itâ€™s all about the databases, which the Republicans are masters of using. Particularly, they are terrific at cross-referencing voter databases with consumer marketing databases to find likely supporters in unlikely places and target them with finely-honed messages. […]