Earthquake in the Advocacy World: Management Change Rocks SalsaLabs

October 19th, 2012

Update: Campaigns & Elections has April’s email to Salsa staff. Heartbreaking. Update II: Just days after the big news from Salsa, it became public knowledge that was shedding its progressive/lefty orientation. Read more.

News of a big change at online advocacy tool provider SalsaLabs trickled out yesterday: the company’s founders have been forced out of an active leadership role by its Board of Directors. Chris (Lundberg) and April (Pedersen) are good friends of mine, as are many people who work at the campany or use its products every working day, so I’m honestly somewhat at a loss for words when I think about what happened.

The first question that comes to mind, though, besides worry about Chris, April and Salsa’s other employees themselves, is this: what happens to Salsa, a CRM platform used by thousands of progressive organizations and Democratic campaigns? As Tim Tagaris pointed out on Twitter, “It’d be a real problem if new leadership took development paid for by progressive orgs and started selling to Republicans.” Shades of the controversy around NationBuilder! Salsa’s reply? “Salsa remains loyal to our clients & their missions.”

They’d better — one of Salsa’s brand differentiators is that it’s been dedicated to serving progressive causes, as GetActive was before they were bought by Convio in 2007. And, just as plenty of Lefties fled to Salsa after that acquisition, Salsa would risk alienating a loyal customer base if they abandoned that core mission. This time, though, I’m not sure where progressives would go…but I doubt that market niche would be empty for long.


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3 Comments Add your own

  • 1. chris hanson  |  October 21st, 2012 at 7:07 pm

    Colin – thedatabank has been serving progressive organizations since 1998. We are as committed today as when we began to provide the best SaaS database and communications tools to progressive organization across the country. While being small and based in Minneapolis keeps us out of the national spotlight, it also helps us stay true to our core value of making the world a better place.

    30 years ago I did the same thing the Chris and April did to fund a rapidly growing venture I co-founded. The results were much the same. Too bad that for many people profit trumps principles.

  • 2. e.politics: online advoca&hellip  |  October 23rd, 2012 at 4:57 pm

    [...] more likely to agree with your assertion above re: the impact of Salsa potentially being available for conservative groups rather than (although I’m definitely disturbed by the possibility of the former, [...]

  • 3. e.politics: online advoca&hellip  |  October 25th, 2012 at 12:02 pm

    [...] and other discussion forums; you’ve seen the initial responses earlier (Salsa here, here). Below are other blog posts and commentary that are flying around the web, a list [...]

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