Archive for February 28th, 2012

Obama Campaign Spent $4.3 Million on Digital Ads in January – and $3 Million on Staff

For insight into the shape of the Obama grassroots turnout machine that Republicans will have to counter in the Fall, look no further than the campaign’s January income/expense filing. For instance:

The campaign’s single largest expense was for Internet advertising: Mr. Obama spent $4.3 million on Web ads in January, about as much as some of the Republican candidates raised.

Also note the following:

Mr. Obama had a payroll in January of close to $3 million, including payroll taxes, suggesting the large campaign staff that is already working around the country to lay the groundwork for his re-election.

What are those ads doing? Recruiting donors and volunteers. What are all those staff members doing? Well, lots of things, but raising money and organizing volunteers are likely at the top of their lists. I’ll say it again and again: online organizing is typically an incremental process that rewards sustained effort. Spending money to build his list and organize its members nine months before election day? The best investment Obama could make, and a good recipe for a 2008 repeat.

cpd

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Will Liberals Vote for Santorum in Michigan?

As Michigan and Arizona voters head to the polls to choose a Republican presidential candidate, the folks at Daily Kos hope that at least a few liberals will be among them. Why? Because they’ll vote for Rick Santorum, of course — that is, if “Operation Hilarity” succeeds:

“…an attempt to extend the Republican nomination campaign in order to improve Democratic chances in November. The basic idea is to encourage Democrats, liberals and progressives to vote for Rick Santorum in Republican primaries and caucuses where Democrats, liberals and progressives are allowed to vote.”

Hmmm, isn’t this basically the same tactic that Lefty bloggers screamed about (including on DKos) when Rush Limbaugh tried “Project Chaos” in ’08? This time around, “Operation Hilarity” aims to prolong the Republican nomination rather than the Democratic one, but bear in mind that we have no real evidence that Limbaugh’s antics made a difference four years ago — Democratic voters (and Hillary Clinton’s tenacity) kept the nominating process running into the summer of 2008. In any case, not even all liberals are joining with the Kossacks as they storm the conservative castle this time around. Honestly, the whole effort strikes me as silly and kind of pointless, except as a joke — and a weak one at that.

Update: Santorum himself is making a pitch (via robocalls) to “Reagan Democrats”…not quite the Daily Kos crowd, I suspect.

cpd

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