e.politics: online advocacy tools & tactics

Election Day at Last: The Final Digital Push to Get Out the Vote

November 2nd, 2010

Whew! The day has finally come, and I’m so durn nervous about the results that I’ve barely been able to write. I’ve long been more sanguine than most, which is likely to prove to have been wishful thinking, but what the hell — beats worryin’. In any case, regardless of what happens tonight, my friends on the Democratic side have been working their hearts out to boost turnout. Here are a few highlights:

• Update: As of 6 PM eastern, the Progressive Change Campaign Committee is closing in on 1,000,000 calls on behalf of candidates
• 21.6 million candidate emails and counting through Blue State Digital tools alone, though at least one message has a tragic air about it
• Last-minute ad buys for targeted mobilization, as the DNC Blasts GOTV Ads to Youth, Blacks, and Latinos in Key Races and Dems Back Reid with Splashy Online Ad Buys in Nevada
• Dems are pushing their easy-to-use online phone-banking application via email and tweet
• Dem emails and other communications are also promoting their Find Your Polling Place application
• Oops, almost forgot the Commit to Vote Facebook App
• Online isn’t everything! Radio’s doing some heavy lifting in the Philadephia area (NPR also mentioned President Obama’s radio appearances in a number of cities and races across the country, a good last-minute use of his time — ah, CQ has it here.).

But wait there’s more! Find out Who’s Getting the Most Buzz on Twitter and Which Candidates are the Most Googled. I’ll update this list with more GOTV articles as I can tonight, but I’ll be at an election-night party later on…it’s a good evening to be around friends, regardless. Update: 2010 Election Tops Obama’s Presidential Win in Online Traffic and More Facebook Users Have Already “I Voted” Today Than in ’08.

– cpd

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