e.politics: online advocacy tools & tactics

Easy Options for Online Fundraising

July 9th, 2010

While I was doing a little research for an old client who wants to set up online fundraising for a PAC he’s involved with, Sean Powell pointed out a great article from Idealware that goes through plenty of cheap and/or easy options for collecting donations digitally. Since it’s an Idealware post, the piece focuses on nonprofit fundraising, but political campaigns might take a look at it as well. In my client’s case, since we’re dealing with a federal Political Action Committee, he’s likely to end up going with ActBlue, but I was surprised at the range of possibilities out there. Cool stuff — online fundraising was once the province of big organizations and national campaigns, but it’s now truly open to just about any political group.

– cpd