April 26th, 2010
CQ’s Daniel Newhauser picked up on a good story late last week — Minnesota Governor and presumed 2012 Republican presidential candidate Tim Pawlenty has “crowdsourced” his backing, allowing his supporters to vote to decide which of the congressional candidates he’s endorsed should receive the bulk of his support. At stake are both money and attention, giving the candidates themselves every reason to spread the word and help Pawlenty…build his own list.
That’s the gist of the quote Daniel includes from e.politics right near the beginning of the piece (thanks Daniel!) — Pawlenty’s contest is a classic list-building opportunity and a chance to expose him to Republican voters outside of his own region. Of course it’ll also build connections with the candidates involved and is no doubt good politics all around, but why do I suspect that the exposure to potential new supporters (and donors) that’s really driving this one. Note also the online angle to the winner’s benefits — a Facebook “town hall” with Pawlenty and a chance to hit up the “Freedom First” PAC’s email list for cash.
For more about future Republican candidates’ organizing online, see also this piece that ran in Politico over the weekend: 2012 prelude: GOP hopefuls go online. More shortly on the Dems’ online push to get ready for the 2010 cycle.