July 17th, 2009
Hi y’all, poor Allyson Kapin lost her mind long enough to ask me to write a guest piece over on Frogloop, and it’s live at last — now unkillable by man or beast.
The idea behind the article: that in an economic downturn, it may be better to use your scarce resources for expansion even though it sounds counter-intuitive to do so, in part because you can take advantage of lower costs for PR, online advertising and social media. The piece also covers some ways to engage your list at times when people may have more time on their hands than they do money. Some light Friday afternoon reading for you.