Cross-posted on techPresident A classic observation from the early days of online marketing: a website is NOT a strategy. I.e., when you ask the client what they’re trying to do online, and they reply that they have a website — which is...
A roundup of articles expanding on points in today’s webinar with ReThinkMedia, Staying Relevant in the New Media Landscape. Contact me for more information or for a copy of the Powerpoint. Learning from Obama: Lessons for Online Communicators...
Guest article! This one comes from an e.politics reader with years of service in the online political world but who prefers to remain anonymous to preserve feelings — and professional relationships. His anecdote contains too much wisdom to...