Commercial advertisers have been experimenting with advertising in video games for a couple of years now, but Barack Obama has now given in-game ads the Presidential (campaign) Seal of Approval: he’s been running get-out-the-vote ads in the XBox Live racing game Burnout Paradise for days now. It was first reported last week on the site GamePolitics (though these pictures seem to predate that article) and spread once picked up on GigaOm (thanks, tPrez). Take a look at how the ads appear in billboards integrated into the game (photo via this guy).
Archive for October 14th, 2008
This weekend saw a fascinating juxtaposition on e.politics — Sarah Palin branding ads on the same page as the fairly frightening Sarah Palin art article from last Friday. The ad (reproduced below the break) was a skyscraper banner running at the bottom of the right-hand column of the page, and it linked to a Sarah Palin bio page complete with a couple of video clips.
Hell of a season, eh? We’ve just about had everything — from lipstick on a pig all the way to a full-on financial panic, with two ongoing wars and the lingering effects of an oil-price shock playing in the background. Too much too much — the last couple of weeks, I think I hit the point of information overload and could no longer integrate it effectively. It got so bad that came a point where emails and voicemails were stacking up, and I even missed a press contact! (which arrived at 5:30 on a Friday and was almost doomed to be missed, but for a shameless self-promotion operation like the one we run here in the e.politics bunker, that hurts). I even started watching cable “news” occasionally, no doubt to get a dumbed-down view of things — cable is the perfect antidote to the internet’s glut of information, conveying almost none, sanitized for your intellectual protection.
With a three-day weekend behind us, the markets not behaving insanely (at least, not at the exact moment I’m writing) and the American electorate (unbelievably) apparently preparing to make what I think is the right choice, let’s take advantage of a brief lull in consulting work (next big project’s fixin’ to start) to get caught up on the online politics world again. In the hopper: a slew of half-started pieces that just need a little love to get them back on their feet again, plus ideas sent in by readers and/or shameless self-promoters, and even a few all-new developments to dissect. Should be fun — let me know what you see that we’re missing, and don’t forget that guest articles would be a most welcome addition to the site.