How to Build an Email List: Bring in Oprah
December 10th, 2007
Well, it’s a tactic most of us won’t get to use, but the Politico’s Mike Allen reports today on a nice side effect of this weekend’s Oprah/Obama show:
The Obama campaign says that 68 percent of the people who signed up for tickets in South Carolina had never communicated with the campaign before, producing a bonanza of e-mail addresses and phone numbers.
Mmmmmm, list members — delicious AND nutricious, part of a healthy, balanced breakfast for any ambitious politician. Collect enough, and you can trade them in for volunteer work and donations, no proof-of-purchase seals required. Thanks to Ben Smith (who is not the Politico’s Ben Smith) for the tip.
Update: Patrick Ruffini links to some numbers provided by the Obama campaign.
– cpd
Robot-Selected "Related" Articles:
- How to Reach Unsuspecting Voters via Email — No Spam Involved
- Creative Loafing Meets the Afrosphere, as Different Blog Niches Take On the Election
- Campaign Emails Fight to Get Noticed, While Huckabee’s Hoping for Viral Takeoff
- Using an Online Game to Make a Point — and to Build an Activist List
- How Obama Changed the Dynamics of Online Fundraising
1 Comment Add your own
1. Jason Z. | December 10th, 2007 at 3:03 pm
Or for reading recommendations.
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