Archive for August 21st, 2006

Media Relations Tips

Fenton Communications has an email newsletter that focuses on media relations but has also covered online advocacy topics such as viral campaigns and working with bloggers. Their latest issue (emailed last week but not yet online) looks at effective online press rooms and has some good ideas. Worth subscribing to, and you can’t beat the price. Check out past editions. Update: Fenton has kindly provided the current issue as a PDF.

cpd

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Using Online Ads to Recruit Activists

The Post continues to do my job for me! Jeffrey Birnbaum has a K Street Condidential piece today on the mechanics of using online ads to build a grassroots activist list. He ventures into the cubes at Democracy Data & Communications to watch as staff members monitor the effectiveness of particular ads on particular sites — it turns out that simple and texty often beats clever and pretty, and general-interest sites can get better results than issue-specific sites.

cpd

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