PR guy David Meerman Scott has an excellent (and free) publication on his site about using press releases to reach customers (and by extension, potential campaign supporters) directly. Some quick points: A release sent out through a newswire (PR...
Les Blogs Herald France’s Newest Inalienable Right — The French are crazy about blogs, spending more time on them than Americans, British or Germans. Money quote — “You cannot be elected president of France without a blog...
Saving the World, One Video Game at a Time — NY Times piece on using video games as educational and advocacy tools Publishers Mull Online Networking — Media Week article on magazines and social networking/social media South Dakota politics...
Mark Z. Barabak has a good overview article about political campaigns’ use of new technology in the LA Times (requires registration), focusing on podcasting and blogs but with some information about wireless/mobile technology and cable tv. The...
Just back from a presentation by the New Politics Institute. I’ll post the video link as soon as they provide it, but in the meantime, here are a couple of quick takeaways: The rise of cable, Tivo and the internet fragments media audiences and...
I haven’t been to any NetSquared events before, but the topic’s certainly timely. What: NetSquared DC- July Meeting When: Tuesday, July 18, 2006, 7:00 PM Where: Science Club 1136 19th St NW Washington , DC 20036 202-775-0747 Description:...
Updated January, 2011 The internet really came of age as a fundraising tool in 2004 — the success of the Dean campaign and of groups like MoveOn.org startled most political professionals and observers, and other campaigns were quick to put new...
Updated January, 2011 A major part of online advocacy involves direct attempts to influence decision-makers such as congressmembers, governors, the President, state legislators and corporate boards and CEOs. I’m going to focus on Congress, but...
Updated January, 2011 What good is a campaign if no one knows about it? Inadequate promotion is a painfully common problem in the online world — rarely can you hide your light under a bushel and expect your site to shine. Let’s look first...
Updated January, 2011 RSS (Really Simple Syndication or Rich Site Syndication) is an easy way to keep your readers abreast of updates to your site content. At their simplest and most common, RSS feeds send subscribers the title and a brief blurb...