Looking at coverage of the online political world, I sometimes wonder if we’re missing the point: blogs, YouTube and social media are fun and interesting, but are they winning elections? Thinking about the Lieberman/Lamont primary, it seems...
If you’re in the DC area, here are two upcoming events of interest: my old friend Hank Dearden’s regular Second Tuesdays New Media Cocktails and Networking Night on August 8th and Alan Rosenblat’s next Internet Advocacy Roundtable...
At a meeting a few weeks ago, Alex Treadway of National Journal’s Policy Council mentioned using the “3-30-3-30” rule when communicating with Congress. It sounded like an excellent model, so I asked him to go into some detail for e...
Mark Z. Barabak has a good overview article about political campaigns’ use of new technology in the LA Times (requires registration), focusing on podcasting and blogs but with some information about wireless/mobile technology and cable tv. The...
Just back from a presentation by the New Politics Institute. I’ll post the video link as soon as they provide it, but in the meantime, here are a couple of quick takeaways: The rise of cable, Tivo and the internet fragments media audiences and...
Updated January, 2011 The internet really came of age as a fundraising tool in 2004 — the success of the Dean campaign and of groups like MoveOn.org startled most political professionals and observers, and other campaigns were quick to put new...
Updated January, 2011 Mmmmmm, mental viruses. Let’s create a video clip, an animation or even an email appeal that’s so compelling that people forward it around the world and do our promotional work for us. It’s basically...
Updated January, 2011 The first thing to remember about working with the news media is that reporters are bombarded with information and that the good ones consequently quickly develop a sensitive bullshit meter. When you’re working with...
Updated January, 2011 A major part of online advocacy involves direct attempts to influence decision-makers such as congressmembers, governors, the President, state legislators and corporate boards and CEOs. I’m going to focus on Congress, but...
Updated January, 2011 Getting found on search engines is usually vital if you want to have any kind of online prominence, and search engine optimization (SEO) is one of the Holy Grails of online marketing (and marketing is what we’re doing...