Here’s another tip (via RootsCamp 2012) from our digital marketing friends at Obama 2012: when you’re doing persuasion ads, don’t use a format people can skip over…because they will. For instance, plenty of video ads get...
Howdy Mitt, not sure if you’ve noticed (oh wait, in theory you have), but we’re living in an era in which the camera is ALWAYS on. Here are just a few Epolitics.com articles on the nature of politics in an era in which a...
Quick update: while we were lounging around the e.politics bunker on our recent publishing break, media calls just kept on a-comin’ in. The highlights: [NPR] Obama, Romney Campaigns Taking ‘See What Sticks’ Approach To Web Videos...
Lots of online talk today about the Obama campaign’s new two-minute(!) anti-Romney attack ad airing in battleground states. Here’s the video, and note the RomneyEconomics.com website promoted via a custom overlay: This video is...
Guest article! Aiden Livingston is the Marketing and Communications Director for Call2Action, a company I’ve been helping out here and there for the past couple of years. Call2Action focuses on leveraging video for advocacy and list-building...
Video time! NWLC’s “My Health is Not Up for Debate” reproductive rights campaign has just come out with a new video, and guess who has a “starring” role! I get to be a pharmacist protesting, well, take a look and see...
With all the talk the last couple of weeks about the Kony 2012 video — including why it went viral — let’s go back a few months to Epolitics.com’s own contribution to the literature of virality, which broke 1000 views on...
New guest author! Michael Khoo is Vice-President for Communications at Population Action International and an old friend — he happens to live a couple of floors about the e.politics bunker (sorry about the noise, dude). Check out his take on...
Guest article! In the piece below, Abigail Collazo (editor of @Fem2pt0 and a progressive communicator, feminist organizer and Democratic strategist, currently at Turner Strategies) looks at a viral phenomenon that made the NY Times today. This piece...
From our friends at FlackCheck.org, a new organization spun off from FactCheck.org that looks at political advertising: Not bad at all! Musical numbers ain’t easy, and illustrating the ad trends this way is a lot more compelling than some dry...