Here’s a tip from Facebook’s Crystal Patterson, delivered in a Rootscamp session in December: try posting some of your Facebook content in the evening, when many Americans now watch TV with second (or third) screens close at hand. According to Patterson, Facebook typically sees a bump...
Read More »Facebook really, really wants you to post your videos directly to your Page rather than publishing a link to the same video on YouTube. How much do they want you to do it? According to our old friend Beth Becker, and based on her experience running pages for a number of clients, they want it...
Read More »Here’s a quick tip from a social media discussion I sat in on sometime last spring (my notes have evaporated, alas, or I’d give a shout-out to whoever suggested it). If you’re publishing regularly on Facebook, consider taking a page from one of the big conservative groups, which...
Read More »If I have one piece of advice for digital advocacy newbies, it’s this: learn HTML. You wouldn’t believe how many times it’s saved my ass. Every year, a new crop of aspiring digital communicators hits the street, many of them right out of college and rarin’ to make a mark...
Read More »With the year-end online fundraising blitz still in full effect, let’s look at a clever way to hijack the lists of some of those groups now filling our email inboxes to the brim. I don’t remember who taught me this one (I think I heard about it a couple of years ago), but here’s...
Read More »So, did you hear about the White House national security staffer who got fired over his private Twitter account? Apparently the bosses didn’t much like what he was posting, and once they finally figured out who he was, he was out the door. If you check out some of his archived posts...
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