It’s a mental shift for online communicators: don’t think about Facebook content as content, think of each piece as an action. I.e., a Facebook post isn’t really words or images, it’s a Share — it’s an action that...
Updated January, 2011 1. Think about the ends before you think about the means I know it sounds obvious to say that you should think about where you’re going before you decide how to get there, but I can’t tell you how many times a...