Today I’m giving a webinar for a corporate client on using social media for public relations and advocacy, with a focus on practical applications day-to-day. You can check out a PDF of the presentation PDF here; related articles are below.
It must be a week to highlight integrated online campaigns, because here’s another, this time from the Good Doktor (Alan) Rosenblatt, now at the Center for American Progress. CAP is hosting a big series of online and offline events over the...
Tired of all the Twitter talk? A little online advertising should provide just the antidote — no collaborative culture required, only a cynical desire to manipulate the public for your own ends. Or to try a different spin, a need to provide...
With Obama campaign staff reporting a “ridiculously” high Return On Investment for list-building search ads and Google giving Grants to nonprofit advocacy groups like a crack dealer handing out freebies in a new territory (and for much...
Vote early! Vote often! Well, at least vote… Golden Dot Award voting ends tomorrow, March 27, at 5 pm “Beltway” time. Vote now for the 2009 Golden Dot award winners. Golden Dot Awards recognize achievement in online politics. To be...
At a Progressive Communicators of DC lunch today, Mike McCurry made a lot of good points about modern political communications — between the Monica Lewinsky jokes clearly intended to ease what sounded like residual pain from his years as Bill...
Whew, that was one hell of a week-and-half — South By Southwest is so overwhelming and immersive that you’re almost glad when it’s over, though the real world feels flat and quiet by comparison. Work is a relief, a familiar groove...
When you’re the director of social media for General Motors, you have a political job whether you expect it or not. At an SXSW panel on the “Digital Tsunami” that brews up around breaking news events, GM’s Christopher Barger...
Political search advertising has come up a couple of times on the site lately, once in connection with the Obama campaign and once involving a 2010 Senate race. Even if you can’t make it to Search Engine Strategies in March, DC’ers still...
This one just got nailed down — on March 25th, I’ll be participating in the Search Engine Strategies Conference and Expo in NYC. It’s a five-day event focused on search marketing and search engine optimization, and I’ll be on...