According to the Times, Google has expanded the number of newspapers in its Print Ads project from 50 to 225 — and opened it up to all advertisers using AdWords. In a limited test since last November, the system now includes papers from Hearst...
Okay, maybe not tawdry, but certainly cheap: writing for Laura Quinn at Idealware, Alan Rosenblatt (newly of the Center for American Progress) has put together an excellent overview of low-cost online advocacy tools. Need to reach supporters via...
It almost sneaked up and caught me unawares, but guess what: e.politics launched one year ago today. Happy Birthday to us! Some of you have been regular readers from the very beginning (note: you need a new hobby) and some of you are new to the fun...
Cross-posted on techPresident Neilsen has published some fascinating details on how the presidential candidates are spending their media money and what kind of results they’re getting for it. MarketingCharts.com has the numbers; here are some...
Cross-posted on techPresident At last week’s New Organizing Institute/IPDI-sponsored Google presentation on advocacy tools, after looking at Google Ads and answering questions about click fraud, the company’s Elections and Issue Advocacy...
Hey kids! Getting things back in order after spending the last few days doing very little that resembled work — the gig went fine, the tubing trip was awesome and the mountain biking kicked ass, thanks for asking. A few articles popped over the...
At a presentation Thursday by Google’s Elections and Issue Advocacy team, one of the first questions that came up was that of click fraud and Google Ads. Since advertisers pay only when Google Ads are clicked, should campaigns be worried about...
Ben Rattray with Change.org wrote in this morning with the news that the organization has developed a Facebook application specifically to enable advocacy in the Facebook universe. How does it work? Once you install the app, you can choose from a...
Alan Rosenblatt has put together a very cool “virtual interview” with Amy Rubin, the new media strategist for John Edwards, in which she answers many of the concerns I’d raised last week in a piece about the campaign’s text...
Guest article! Troy Schneider makes the point that new tools let advocacy groups create sophisticated online information presentations, the kind of data- and graphics-rich applications that news organizations have employed to really make a point...