- ’08 race: the first (screen) shots. Henry Copeland looks at early blog advertising by presidential candidates.
- MarketingSherpa’s 2007 Wisdom Report. According to the site, it covers: “email campaign segmentation tests and results, blogging, podcasting and mobile marketing tips, search marketing tactics and offline advertising, web site design and social networking done right.” I haven’t had a chance to read it (60 pages!) but it looks to be well worth checking out.
- Dove Asks Users for Ads. Does This Even Count as Marketing Anymore? Have social media become the lazy agency’s alernative to thinking?
- Consultants’ Corner: Keeping An Open Mind. Hotline reports that political consultants are more open to online campaigning and plan to spend more money on it in the future.
- Mitt Romney does online damage control, and Beltway Blogroll and the Wall Street Journal follow the results. Also, at the Bivings Report, Todd Zeigler reviews Romney’s new campaign site (“underwhelming”).
- Hallmark Tards: CBS and YouTube Announce Sentimental Superbowl Contest. A contest ripe for hijacking — advocacy campaigns, start your engines!
- How To Market Your Blog in 2007. EXCELLENT tips from ProBlogger.
- 10 Best Resources for Nonprofit Communicators. Assembled by Nancy Schwartz.
- Geek-heaven link of the day: Take an Airship into Orbit. Who needs rockets when you have balloons and ion propulsion? Very close to being blimp porn (mmmmm, blimp porn…).
– cpd