Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages.
If you like this list, be sure to check out our similar list of the week’s Top Ten 2016 Presidential Campaign Facebook Posts, released on Fridays.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.
1. The Reprimand Project (403.48%)
Fear. Hate. Ignorance. Hypocrisy. From 25 GOP Governors in one blow.
Posted by The Reprimand Project on Tuesday, November 17, 2015
2. Bend the Arc: A Jewish Partnership for Justice (134.69%)
If elected, Republican Presidential candidate Donald Trump said that he would consider a law requiring all Muslim…
Posted by Bend the Arc: A Jewish Partnership for Justice on Thursday, November 19, 2015
3. Robyn O’Brien (132.61%)
Love this. #fixfood
Posted by Robyn O'Brien on Tuesday, November 17, 2015
4. Girl Du Jour (72.49%)
No truer truth was ever truthed:
Posted by Girl Du Jour on Thursday, November 19, 2015
5. Occupy Democrats (63.99%)
Blaming ALL Muslims for ISIS is a BIG mistake. In fact, the vast majority of ISIS victims have been Muslims, not Westerners.Video shared by Occupy Democrats, LIKE our page for more!
Posted by Occupy Democrats on Monday, November 16, 2015
6. Ohio Coalition Against Gun Violence (53.96%)
It's past time that we closed the Terror Gap loophole in our background check system.
Posted by Ohio Coalition Against Gun Violence on Thursday, November 19, 2015
7. New Yorkers Against Gun Violence (48.53%)
Head>>desk might be the only appropriate caption here: According to Fox7 Austin, State Representative Tony Dale…
Posted by New Yorkers Against Gun Violence on Tuesday, November 17, 2015
8. [Post unavailable due to technical issues]
9. Daily Kos (44.12%)
Thanks to LOLGOP for image.
Posted by Daily Kos on Tuesday, November 17, 2015
10. New Yorkers Against Gun Violence (42.67%)
Kudos to the New York Daily News for calling out the National Rifle Association for making sure over 2,000 suspects on the terrorist watch list could legally buy firearms.
Posted by New Yorkers Against Gun Violence on Wednesday, November 18, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
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