Top Ten Progressive Advocacy Facebook Posts (7/27 to 8/2/2015)

Top Facebook Advocacy Posts

Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Of note this week: guns.

A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.

1. Coalition to Stop Gun Violence (37.99%)

Can we get an "Amen"?

Posted by Coalition to Stop Gun Violence on Monday, July 27, 2015


2. Occupy Democrats (27.52%)

Amen! Share if you agree.

Posted by Occupy Democrats on Tuesday, July 28, 2015


3. Sandra Steingraber (20.03%)

“Greenpeace prioritizes safety above all else—rappelling from a bridge is a walk in the park compared to the risks that we’ll face if we continue the climate change trajectory we’re on now.”

Posted by Sandra Steingraber on Wednesday, July 29, 2015


4. The New Hampshire Labor News (19.24%)


5. NewsGuild-CWA (18.86%)

We are thrilled to report that the staff of The Guardian US has joined the Guild! Says the staff: "Our discussions with…

Posted by NewsGuild-CWA on Wednesday, July 29, 2015


6. GMO Free Florida (Genetically Modified Organisms) (17.75%)

Tell your Senators to reject the Anti-science, Anti-labeling, Senate version of the DARK Act/HR1599 which will stop…

Posted by GMO Free Florida (Genetically Modified Organisms) on Saturday, August 1, 2015


7. National Nurses United (17.6%)

Join us in thanking U.S. Senator Bernie Sanders He’s the latest to sign on as a co-sponsor to our federal ratios bill –…

Posted by National Nurses United on Friday, July 31, 2015


8. U.S. Senator Bernie Sanders (16.76%)


9. Occupy Democrats (16.61%)

They're a picture-perfect First Family.Image by Occupy Democrats, LIKE our page for more!

Posted by Occupy Democrats on Tuesday, July 28, 2015


10. Scouts for Equality (15.58%)

BREAKING: Boy Scouts of America votes to end national ban on gay leaders….

Posted by Scouts for Equality on Monday, July 27, 2015


Explanation of the Scoring

These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.

About CrowdTangle

CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video:


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Colin Delany
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