Hi folks, our friends at CrowdTangle have opened a new door into the online campaign for president. Inspired by the weekly Top Ten Facebook Advocacy Posts, they’re now letting Epolitics.com publish a list of the top-performing Facebook stories published by the 2016 presidential campaigns. Nice!
We’ll be building the list weekly, usually on Fridays, so be sure to swing by regularly to see who’s topping the heap. Remember, these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that specific campaign on Facebook.
The inaugural (hah!) post below covers the last five days, and future lists will include a full week’s posts. Of note this time? See what’s working for whom: attacking Planned Parenthood, playing with the family, or simply being Trump. No Dems this time around, but that can happen sometimes when you have 15+ Republican candidates. Enjoy!
1. Rand Paul (21.5x)
2. Rick Santorum (16.8x)
3. Jeb Bush (15.8x)
4. Donald J. Trump (12.9x)
5. Donald J. Trump (11.4x)
6. Rick Santorum (10.7x)
7. Rand Paul (10.2x)
8. Mike Huckabee (10.1x)
9. Mike Huckabee (8.1x)
10. Marco Rubio (7.6x)
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
White House photo by Daniel Schwen, via Wikimedia Commons.