Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Of note this week: a behind-the-scenes ALEC takedown, an admirable modeling career and LA raises the minimum.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Food & Water Watch – Michigan (100%)
Hey, you! Before you leave the office for the extended weekend, know that Line 5 beneath the Straits of Mackinac is more…
Posted by Food & Water Watch – Michigan on Friday, May 22, 2015
2. Common Sense Media (55.8%)
Can you believe it? It's been 22 years since Bill Nye The Science Guy first aired on PBS Kids! Enjoy it today with your kids on Netflix!#tbt #throwbackthursday
Posted by Common Sense Media on Thursday, May 21, 2015
3. The BULLY Project (50.97)
Maddy's story is totally inspiring! The 18-year-old from Australia has Down syndrome, and isn't letting that stop her…
Posted by The BULLY Project on Tuesday, May 19, 2015
4. ATTN: (43.23%)
HUGE news out of Ireland Do you support marriage equality? Let us know: http://bit.ly/1Lw7LEfLike ATTN: on Facebook to stand up for equal rights!
Posted by ATTN: on Saturday, May 23, 2015
5. Media Matters for America (42.76%)
An Atlanta TV station just aired one of the best takedowns of the secretive nature of ALEC we've ever seen:
Posted by Media Matters for America on Friday, May 22, 2015
6. Parents Against Gun Violence (26.05%)
Where does the Texas legislature get advice on how to write gun laws?
Posted by Parents Against Gun Violence on Monday, May 18, 2015
7. ATTN: (22.14%)
Big news from Los Angeles! The #FightFor15 claims a victory!Want to raise the wage nation-wide? Sign the petition: http://bit.ly/1Bau0cT
Posted by ATTN: on Tuesday, May 19, 2015
8. California Brady Campaign to Prevent Gun Violence (21.43%)
THANK YOU STATE SUPERINTENDENT TOM TORLAKSON!!CA Brady Campaign Applauds CA SPI Torlakson for Bold Firearms Safe…
Posted by California Brady Campaign to Prevent Gun Violence on Monday, May 18, 2015
9. GMO Free Florida (Genetically Modified Organisms) (18%)
I loved reading this!
Posted by GMO Free Florida (Genetically Modified Organisms) on Tuesday, May 19, 2015
10. US Uncut (18.43%)
BREAKING: Los Angeles City Council votes to pass $15/hour minimum wage. Share if other cities should follow! Like our page US Uncut! Source: http://nyti.ms/1difQBk
Posted by US Uncut on Tuesday, May 19, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
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