How NOT to Use an Email List — The Phil Angelides Edition

Completing the email activism trifecta of the last couple of days, Julia Rosen writes in with a brutal critique of a recent series of advocacy/fundraising messages sent to the old Phil Angelides list, which his campaign built while being crushed by Ah-nold in California this past Fall. How did they err? Let us count the ways:

The ask was dumb, the execution horrible and the response tepid. It was painful to watch, knowing that Phil was ruining a valuable list of California activists.

Ouch! Time to learn from someone else’s mistakes, kids — glad they weren’t mine this time.


Written by
Colin Delany
View all articles