Excellent Piece on Lamont’s Use of Online Video

John Dickerson of Slate is on the case. A must-read for campaign professionals. Take note:

“The Lamont videos were far more effective than tendentious blog posts, and they gave energetic supporters an outlet for their energies (a person can only pound so many yard signs). What’s more, the videos offered a regular dose of entertainment to supporters who were interested but not obsessed.”

As Dickerson notes, content is king! (Now where have we heard that before?)


Written by
Colin Delany
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