Updated January, 2011 RSS (Really Simple Syndication or Rich Site Syndication) is an easy way to keep your readers abreast of updates to your site content. At their simplest and most common, RSS feeds send subscribers the title and a brief blurb...
Updated January, 2011 Though online video has really broken out big in the last five years, campaigns and random citizens have been using short video clips (live-action or animated) to promote their ideas and pummel their enemies for years. But...
Updated January, 2011 Social media is a broader concept than social networking, though people often put them together — it refers generally to content that is created by random internet users rather than by a central person or group. YouTube...
Updated January, 2011 Blogs, one-time sweet darlings of the political internet world. I can still remember the first time I figured out what a blog WAS, back in the spring of 2003 (I was at South by Southwest, listening to a presentation and no...
Updated January, 2011 If you’re an online organizer, your activist list is often your most precious possession outside of your website — its members are your supporters, your regular readers and frequently your source of precious cash...
Updated January, 2011 For most campaigns, a website serves as an online focal point. It’s your virtual storefront, pulpit, recruiting office, library and begging center all rolled into one. Very often, it’s the first impression people...
Updated January, 2011 1. Think about the ends before you think about the means I know it sounds obvious to say that you should think about where you’re going before you decide how to get there, but I can’t tell you how many times a...
Updated January, 2011 Before talk about tactics, let’s think about the medium itself. What are the salient characteristics of the internet as a political communications tool? 1. Ease. Anyone with an internet connection can set up a website or...
Updated January, 2011 Let’s change the world! But how? Robot/kung fu army? Too expensive. Zombies? Too messy. Online politics? A wise choice: the internet gives ANYONE — candidates, advocacy organizations, corporate interests and everyday...