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Why Your Cellphone is Like Your Toothbrush

Great observation from Shannon Chatlos at CampaignTech: mobile devices are like your toothbrush, in that they’re deeply personal. She was talking in the context of political targeting, since reaching someone on a cellphone is far more immediate and even intimate than hitting them via a...

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Dems Unveil Integrated Mobile GOTV Tool

Just in time for election day, NGPVAN has put out a new mobile tool that helps campaigns target voters who haven’t yet turned out. The cool part? The “Mobile Pollwatcher” integrates with the VAN voter database so that ALL Democratic campaigns can share information about which...

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