Talking Advocacy, Social Media and Rapid Response in 2018

What should advocates and activists keep in mind as they try to change the world in 2018? Plenty, as Jeanette Russell and I discussed on a recent episode of Blackbaud’s Raise + Engage podcast. Among many sexy topics, we covered:

  • Preparing for advocacy in 2018
  • Taking advantage of fleeting opportunities to elevate your issues
  • Analytics
  • List-building
  • Social media strategy, including the 2016 Trump campaign’s innovations
  • Keeping supporters engaged and active in a crazy year

Plus, a philosophical discussion of emotional satisfaction — what more could any sane person want? Check out the full discussion for more. Pro tip: If Democrats take the House this year, watch the lame duck!

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