Colin Delany Data, Tech Bytes February 20, 2014

Did Big Data Win the Virginia Governor’s Race?


The November/December issue of Campaigns & Elections is now fully online, including a new edition of Technology Bytes! The big story this time around: an inside look at the role of Big Data in the 2013 Virginia election, including the all-important “voter data feedback loop.” Canvassing, phonebanking and advertising all played a role, but data was in the driver’s seat when it came to targeting each of these channels — read the article to get plenty of juicy details.

Also in TechBytes: fundraising around the government shutdown (a good example of NOT letting a crisis go to waste, and crowdfunding nets Paul Ryan (another) challenger. Check it out.

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